Fascinating

This is the reason I don’t allow comments on my blog. I do want to be engaged with about the posts I write, but I’d just prefer it take place on Twitter, on Facebook or in real life.

Then someone invented “reader comments” and paradise was lost.

Simply including an ad hominem attack in a reader comment was enough to make study participants think the downside of the reported technology was greater than they’d previously thought.

Read the story here